{"id":502,"date":"2023-08-18T11:54:41","date_gmt":"2023-08-18T11:54:41","guid":{"rendered":"https:\/\/medkart.in\/blog\/2023\/08\/18\/why-there-is-no-marketing-or-branding-done-for-generic-medicines-cldvnjjqi665391ktez1xh2vg8\/"},"modified":"2024-11-26T12:16:17","modified_gmt":"2024-11-26T06:46:17","slug":"why-there-is-no-marketing-or-branding-done-for-generic-medicines-cldvnjjqi665391ktez1xh2vg8","status":"publish","type":"post","link":"https:\/\/www.medkart.in\/blog\/why-there-is-no-marketing-or-branding-done-for-generic-medicines-cldvnjjqi665391ktez1xh2vg8","title":{"rendered":"Why there is no marketing or   branding done for Generic   medicines?"},"content":{"rendered":"<div class=\"se-component se-image-container __se__float-none\" contenteditable=\"false\">\n<figure style=\"margin: 0px;\"><img decoding=\"async\" src=\"https:\/\/superblog.supercdn.cloud\/site_cuid_cl92i00jg261301kozfglx818f\/images\/why-there-is-no-marketing-or-branding-done-for-generic-medicines-1677758702773-compressed.jpg\" alt=\"\" data-rotate=\"\" data-proportion=\"true\" data-rotatex=\"\" data-rotatey=\"\" data-size=\",\" data-align=\"none\" data-percentage=\"auto,auto\" data-index=\"1\" data-file-name=\"why-there-is-no-marketing-or-branding-done-for-generic-medicines-1677758704324-compressed.jpg\" data-file-size=\"243483\" data-origin=\",\" \/><\/figure>\n<\/div>\n<p><span style=\"background-color: inherit;\">There is generally less marketing and branding of generic medications compared to brand-name medications. This is because generic medications are intended to be chemically equivalent to brand-name medications and are not considered to be innovative or unique products. As a result, generic manufacturers do not typically invest as much in marketing and branding as brand-name manufacturers do<\/span><\/p>\n<p><span style=\"background-color: inherit;\">Another reason is that generic medications are typically sold at a lower price than brand-name medications, which may make it more difficult to recoup the costs of marketing and branding efforts.<\/span><\/p>\n<p>Medkart strives to educate patients about Generics and empower them with choice in medicines. Visit <a href=\"https:\/\/www.medkart.in\/\">medkart.in<\/a> for more information.<\/p>\n<p><!-- StartFragment --><\/p>\n<p><!-- EndFragment --><\/p>\n<p>To know more watch &#8211; <a class=\"on\" href=\"https:\/\/youtube.com\/shorts\/KecDZZ81MFE\">https:\/\/youtube.com\/shorts\/KecDZZ81MFE<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is generally less marketing and branding of generic medications compared to brand-name medications. This is because generic medications are intended to be chemically equivalent to brand-name medications and are not considered to be innovative or unique products. As a result, generic manufacturers do not typically invest as much in marketing and branding as brand-name [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[491],"tags":[],"ppma_author":[606],"class_list":["post-502","post","type-post","status-publish","format-standard","hentry","category-generic-medicine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why there is no marketing or  branding done for Generic  medicines? 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