How are companies able to provide generic less than their MRP?

There are several factors that can contribute to the lower cost of generic medications compared to their brand-name counterparts. One reason is that generic drug manufacturers do not have the same development and marketing expenses as the companies that produce the brand-name drugs. When a new drug is developed, the company that developed it usually holds the patent for a certain number of years. During this time, the company has the exclusive right to sell the drug, and it can set the price at a level that covers its development and marketing costs, as well as generates a profit. Once the patent expires, other companies can start selling generic versions of the drug. Because they do not have the same development and marketing costs, they can offer the drug at a lower price.

Another reason for the lower cost of generic medications is that they often face less competition than brand-name drugs. When a generic drug enters the market, it may be the only generic version of that drug available, allowing the manufacturer to charge a lower price. As more generic versions of the drug become available, competition among the manufacturers can increase, leading to further price decreases.

It is also worth noting that the prices of both brand-name and generic drugs can be influenced by various factors, such as the availability of raw materials, the cost of production, and negotiations with insurers and pharmacy benefit managers.

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